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Budweiser Unveils Rise As One Global Marketing Campaign For 2014 FIFA World Cup Brazil

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With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser today proudly revealed Rise As One, the brand's global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil™, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the world.

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