Greatness inspires all athletes to perform their best and Italian football champion Marco Materazzi is no different. For Materazzi, nothing signifies greatness like the Jordan Brand heritage, which also opened the doors to what would become an all-out obsession for sneakers, and the eventual opening of a Milan based sneaker shop. Celebrating Materazzi’s rise to glory and his retail venture, Nike introduces a series of three Tiempo ’94 Mids that pay tribute to the key influences along his journey to the top. ![]()
On July 17, 1994, Nike enjoyed the spotlight on football’s biggest stage. On that stage, Nike made a statement – a new breed of football is here. This new breed was in no way limited to the 22 players on the field and had already begun to surface around the world. That day in Italy, a defender destined to be known for his goal-scoring ability and knack for aggression dreamed of greatness while watching that very game. With the number 23 on his back and Tiempo boots on his feet. he would rise to be a world-class champion. ![]()
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Two decades later Nike and Materazzi celebrate his journey to greatness with special editons of the Tiempo ’94. Materazzi seized the opportunity to emphasize two key influences: The first Jordan Brand Game Shoe, and the city of Milan. ![]()
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