Air Superiority: The Next Chapter in Air Max History

In Spring 2014, Nike celebrates the power of its innovation with the release of three new versions of the Air Max 90— the Nike Air Max Lunar90, Air Max 90 Jacquard and Air Max 90 Ice. One of the more popular silhouettes in the Air Max family, the Air Max 90’s iconic midsole and upper components are the perfect canvas to lionize Nike’s pinnacle technologies: Lunarlon foam, no-sew construction, jacquard weaving and Phylon. A decade after Nike Air was introduced as a cushioning system, a revolution was born. Using visible air, legendary Nike designer Tinker Hatfield forever changed the design of running sneakers and developed a new ethos for Nike’s approach to innovation; letting innovation speak for itself. Nike Air Max would become one of the most recognizable sneaker families, worn and coveted all over the world. The overwhelming success of the Air Max line proves that sneaker technology not only provides performance benefits, but can also create new aesthetics.